Tiffany & Co. Announces Natalie Portman as New Global Ambassador

Tiffany & Co. officially announced Oscar-winning actress Natalie Portman as its new Global Ambassador. This marks an exciting new chapter for the iconic luxury jeweler. Portman will appear in the brand’s latest campaign, ushering in a new era of storytelling while continuing Tiffany & Co.’s long-standing legacy of celebrating great love stories since 1837.

“Natalie possesses the sophistication, authenticity, and intelligence that resonate deeply with the spirit of Tiffany & Co.,” said Anthony Ledru, President and CEO of Tiffany & Co.

“Elegant and confident, she naturally embodies the image of the modern Tiffany woman. We are honored to welcome Natalie to the Tiffany & Co. family as the brand continues shaping the future of luxury through inspiring stories.”

The New Tiffany & Co. Campaign Featuring Natalie Portman

The advertising campaign was photographed by Gordon von Steiner at Tiffany & Co.’s iconic flagship store on Fifth Avenue, also known as The Landmark.

The print campaign showcases Natalie Portman wearing several of the brand’s most recognizable jewelry collections, including:

HardWear by Tiffany
Knot by Tiffany
Sixteen Stone by Tiffany
T by Tiffany

“I am incredibly honored to become Tiffany & Co.’s Global Ambassador. The brand has an incredibly rich heritage and is admired worldwide for its exceptional craftsmanship and creative spirit. I am thrilled to become part of Tiffany & Co.’s legacy,” Natalie Portman shared.

Known for embodying intellect, elegance, and inner strength, Portman brings a unique perspective to the role of global ambassador. Her values align naturally with the spirit of Tiffany & Co., as both continue exploring stories centered around authenticity, connection, and joy—principles that have defined the jeweler for nearly two centuries.

Throughout her career, the actress has demonstrated a balance between timeless beauty and self-awareness, combining sophistication with inner strength. She represents the image of a multifaceted modern woman: thoughtful yet fearless, elegant yet powerful.

Natalie Portman will also appear in Tiffany & Co.’s upcoming campaign film, which will be unveiled during the 98th Academy Awards on March 15, 2026.

About Tiffany & Co.

Tiffany & Co. was founded in New York in 1837 by Charles Lewis Tiffany. Today, the brand is recognized as one of the world’s leading luxury jewelers, known for its elegant designs, exceptional craftsmanship, and innovative creative spirit.

The company currently operates more than 300 retail stores worldwide and employs over 14,000 people. Tiffany & Co. designs, manufactures, and distributes luxury jewelry, watches, and accessories globally.

More than 3,000 skilled artisans directly cut Tiffany diamonds and craft jewelry in the company’s own workshops, demonstrating a long-standing commitment to superior quality and precision.

Tiffany & Co. is also committed to responsible business practices, environmental protection, and promoting diversity, equality, and inclusion, while making positive contributions to the communities where it operates.

About Natalie Portman

Natalie Portman is an Academy Award-winning actress for her performance in Black Swan, and is also known as a director, producer, author, and social activist.

Recently, she participated in producing the animated film Arco, directed by Ugo Bienvenu, through her production company MountainA. The film received a nomination for Best Animated Feature at the 2026 Oscars.

Her upcoming projects include the films The Gallerist and Good Sex, which are scheduled to release through Netflix.

In 2020, Portman and producing partner Sophie Mas signed a television production deal with Apple TV+ for MountainA. The company produced the film May December, which received nominations at the Golden Globe Awards and Film Independent Spirit Awards.

Other MountainA projects include the documentary series Angel City (2023) on HBO Max, which chronicles the creation of the Los Angeles women’s soccer club Angel City Football Club, a team Portman co-founded in 2020.

The company also produced the Apple TV+ series Lady in the Lake (2024), starring Natalie Portman.

Portman has appeared in numerous notable films, including Thor: Love and Thunder as Jane Foster and Jackie, directed by Pablo Larraín.

Her role in Jackie earned nominations at the Academy Awards, Golden Globe Awards, Screen Actors Guild Awards, and BAFTA Awards, and won the Critics’ Choice Award.

Beyond acting, she also wrote, directed, produced, and starred in A Tale of Love and Darkness, which premiered at the Cannes Film Festival and later screened at the Toronto International Film Festival.

In 2020, Portman released her first children’s book, Natalie Portman’s Fables, which became a New York Times Bestseller.

She graduated from Harvard University with a degree in Psychology and also studied at the Hebrew University of Jerusalem.